Isn't that Sweet

In the most recent ELLE Magazine, Alexa Brazilian travels to Sierra Leon to learn about the culture and about a new diamond company aimed to give back to a country "ripped apart by its most precious resource." Ruff&Cut founder Wade Watson says, "If it piques interest in the DNA of the diamond and the culture of the diamond, we could not only succeed as a business but change the world, too." Sierra Leon had a civil war between 1991 and 2002 where the Sierra Leonean government and the rebel Revolutionary United Front killed about 50,000 lives propelled by the very "culture of consumption and luxury we have come to worship." The diamond company Ruff&Cut's goal is to make a better country and a better culture out of Sierra Leon and out of the United States.
Brazilian, Alexa. "Hope Diamonds." Elle Magazine. 15 November 2008.